Gert Says

a rather irreverent discusssion

 

Seybold 2002 Highlights

Trudy Levy

While Seybold was smaller and quieter, there were still some tricks to be learned and new products to be tried. Two of the themes, XML and content management were quite interesting. Yes, XML is really in the air and not just as a means to publish across various media. XML tags, which initially were used to communicate information about style, are also now being used to organize other information so that it becomes a data managing tool where each file maintains its own data. I like the idea of each digital file carrying its data with it, hence why we are not changing the hot tip from last month.

One of the most interesting applications that saw using XML in this way was Media Spider, a MAM, work flow, project management and communications tool. When a file is entered into the system, it is assigned appropriate XML tags . Digital Graffiti was doing this in 1996 at Seybold, though it seems to have disappeared off the radar. Media Spider does do more then just tag files though so maybe it will fly. It has combined tagging with image compression, contact management and project management software to create a very interesting approach to work flow/project management. Within this program you can layout your time line, job assignments etc., plug in the files needed, set up the review order - Spider will bump the file up to the next notch when the first person has not acted in the time allotted. With its compression program everyone gets a small file which they can then zoom in to see the finest detail. Its all done in a very clear graphic format, color coding for deadlines. Check it out for only $30,000.

Established DAMs are also checking out the benefits of XML, such as Artesia's software called TEAMS. At Seybold the newest version was announced as creating an "asset-centric work flow". They have taken advantage of xml tags to maintain historical information about a file as it progresses through a system. This means that the image files history within a document becomes part of that document files attached data.

In the MAM/DAM realm the biggest news seemed to be that DAM was winning as descriptor of choice, although the main competition is not MAM but Content Management.

DAM was defined by Sebastian Holst of Artesia as being assets which had cultural value that required check in, security, and version control. At the Gilbane conference on Content Management, the CM people seemed to be moving toward being Knowledge bases. Of course on the NET, digital content is the form in which knowledge is delivered. They talked about hubs and push pull, but the one of the most interesting points was "smart context" and the need to integrate content development with the code. In other words assign descriptive metadata as content is created. And how better to do that than with XML tags.

Other DAM news is:

October 4, 2002
 

 

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